It Does Exactly What It Says On The Mug

130.  (A) Ronseal / (AA) Sherwin Diversified Brands

As much as I love Mugspotting, let’s face it, it’s a landscape overrun by the likes of the common or garden ‘Cambridge’ & white bread ‘Sparta’. They’re 10 a penny.
It’s not often then that we can unveil a new (to us) mug design but today is such a day and it’s with immense pride we bring you…
‘The Corporate’.
Sherwin 2

This one could divide opinion. Mugspotters HQ was split 50/50.
Once the euphoria had faded it was time to behold it’s rarefied form. It’s a mash-up between the Marrows slender, plunging body and the Sparta’s angular, jutting handle. Maybe there was some inbreeding on the potters wheel?

Personally, I may just be stuck in my ways but the Spartan handle is best suited to a body with a low centre of gravity and for me, doesn’t sit well astride the top-half of the svelte Marrow.
Branding wise, we have what most of us oldies call a “Double “A” Side” Once upon a time when music singles were available on 7″ vinyl, that spun at 45 R.P.M. a band would occasionally be torn as to which track would take the lead, so as opposed to the single having the traditional ‘A’ & ‘B’ side, they’d plump for a “Double A.”
Pop history is littered with examples but a couple of my favourite examples are:
The Beatles: “(A) We Can Work It Out” / (AA) “Day Tripper” (1965)
The Jam: ” (A) Going Underground” / (AA) “Dreams Of Children” (1980) That was a classic that went straight in at No.1!!

This Corporate sports a “Double A” side of “Ronseal” / “Sherwin Diversified Brands”.
Most of our demographic should be familiar with Ronseal and their famous ‘It Does Exactly What It Says On The Tin’ slogan.  In short, they manufacture high quality woodcare products, paints & DIY gear for both inside and outside the home.
Sherwin Williams Europe (actually based in Cleveland, Ohio) own the Ronseal brand. It may have made more sense having both logos feature on the same elevation and then repeat this doubled up motif on it’s rear. However both brands are kept apart, each having it’s own important identity, thus making this debut Corporate a perfect Mug-Spotting, chart-topping, “Double A”.

Sherwin 1

30 R.P.M. (Revolutions Per Mug)

91. Piccadilly Records

Nowadays people under the age of 20 are unfamiliar with buying music in a physical format. It’s all MP3 or streaming but there are still independent music retailers who have weathered the technological storm and are still trading, Piccadilly Records is one of them.
Being a native Mancunian I spent a lot of cash  & time in the eighties & nineties in this shop and fondly remember when they were based at Piccadilly Plaza in town before it moved to Brown Street. I bought many discs covering Post-Punk, Factory, Indie-Pop, Goth, 4AD etc etc…At one time there was even a Piccadilly Box Office (a tiny booth in store) where you could buy concert tickets!
They are still going strong today, situated on Oldham Street, in Manchester’s Northern Quarter, which is in my opinion the last remaining piece of the city centre retaining any sort of architectural character and identity.
If you were to visit the said Quarter on what’s known as ‘Record Store Day’, Piccadilly will be responsible for the hundreds of eager collectors & e-bay floggers queuing round the (Eastern) bloc waiting to get their hands on new & exclusive releases!

Unearthed in the Lake District this Sparta commemorates PR’s 30th Anniversary. Maths isn’t my strong suite but if they were founded in 1978, if you add 30 to that, then this mug dates back to 2008. I particularly like the use of a 45RPM single adaptor to replace the zero in “30”.

Anyway, here I am pop-pickers waxing lyrical over music and shopping habits of my youth but I’m aware this mug fires up the old ‘Novelty’ versus (Rough) ‘Trade’ debate but Spotters who’ve been with us since the early days recall my controversial ‘Spillers’ post of yore, so it seemed only appropriate to welcome Piccadilly Records to our annals.

If you want to know more, here’s a link to a great piece on the shop from Mixmag: