It Does Exactly What It Says On The Mug

130.  (A) Ronseal / (AA) Sherwin Diversified Brands

As much as I love Mugspotting, let’s face it, it’s a landscape overrun by the likes of the common or garden ‘Cambridge’ & white bread ‘Sparta’. They’re 10 a penny.
It’s not often then that we can unveil a new (to us) mug design but today is such a day and it’s with immense pride we bring you…
‘The Corporate’.
Sherwin 2

This one could divide opinion. Mugspotters HQ was split 50/50.
Once the euphoria had faded it was time to behold it’s rarefied form. It’s a mash-up between the Marrows slender, plunging body and the Sparta’s angular, jutting handle. Maybe there was some inbreeding on the potters wheel?

Personally, I may just be stuck in my ways but the Spartan handle is best suited to a body with a low centre of gravity and for me, doesn’t sit well astride the top-half of the svelte Marrow.
Branding wise, we have what most of us oldies call a “Double “A” Side” Once upon a time when music singles were available on 7″ vinyl, that spun at 45 R.P.M. a band would occasionally be torn as to which track would take the lead, so as opposed to the single having the traditional ‘A’ & ‘B’ side, they’d plump for a “Double A.”
Pop history is littered with examples but a couple of my favourite examples are:
The Beatles: “(A) We Can Work It Out” / (AA) “Day Tripper” (1965)
The Jam: ” (A) Going Underground” / (AA) “Dreams Of Children” (1980) That was a classic that went straight in at No.1!!

This Corporate sports a “Double A” side of “Ronseal” / “Sherwin Diversified Brands”.
Most of our demographic should be familiar with Ronseal and their famous ‘It Does Exactly What It Says On The Tin’ slogan.  In short, they manufacture high quality woodcare products, paints & DIY gear for both inside and outside the home.
Sherwin Williams Europe (actually based in Cleveland, Ohio) own the Ronseal brand. It may have made more sense having both logos feature on the same elevation and then repeat this doubled up motif on it’s rear. However both brands are kept apart, each having it’s own important identity, thus making this debut Corporate a perfect Mug-Spotting, chart-topping, “Double A”.

Sherwin 1

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Fence Sitters

16.  Cuprinol Trade

Sitting on a fence is a man who looks up to his guardian
Sitting on a fence is a man who swings from poll to poll
Sitting on a fence is a man who sees both sides of both sides
Sitting on a fence is a man who…. is all things to all men

(Copyright: (mostly) Paul Heaton, The Housemartins: 1984)

But if that fence were treated with Cuprinol, at least he wouldn’t get splinters in his you-know-where….

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Mugspotters brings you more genre-busting action shot entirely live & on location in your typical works kitchenette/beverage bay.
For your consideration, we give you – The Travel Mug.
Abandoned, alone and looking quite tame, our intrepid photographer thankfully managed to shoot this before its owner returned and before we had to face any embarrassing questions.
It’s a rare to spot such an exciting & exotic specimen in captivity. Initially we thought it was finished in a mottled green rainforest effect but upon closer inspection It turned out to be condensation on the mugs darkly tinted innards. (a bit like a busted double glazing unit)
Enjoy.

Note: The mottling effect