Mutt Vinyl or Mutt Silk?

138. Dulux

As promised in our recent UMSA entry, this delightfully taut & toned ‘lipped’ Bell is the second and final trade mug in our super-exciting “Aberysthwyth Collection”.
They were salvaged from an intriguing outlet called Craft. Housed in a space looking out across the train station platform, it’s an Artisan pop-up charity shop-style affair selling mainly furniture but also including but not limited to computers, storage units, electrical items and sadly the most derisory collection of 2nd hand CD’s & DVDs I’ve stumbled across. On the music front if you weren’t a Paul Potts fan, you were goosed and I didn’t much fancy ‘Bloodsport 2’.
Anyway venturing deeper in to the bowels of this establishment, I happened across a home wares section and thereupon saved the mugs from a far than certain future and brought them ‘home’ to their final resting place at Mugspotters HQ.

Dulux 1 Dulux 2
I digress, so back the reason we’re here. Dulux. A household name and world-famous painting & decorating brand. Their products are sold both to the public via large DIY stores and also direct to businesses via their Dulux Decorator Centres.
Back in the day, their TV ads tapped into the emotions of all but the most hard-hearted of viewers as it’s star was a shaggy dog. And all the Mugspotters said..”Awwwww bless”.
dulux dog

The Old English Sheepdog first appeared in a 1961 advert but was taken off air in 1996 after 14 pooches had played the role. Television viewers fell in love with the cuddly breed’s long and soft coat, which covers its face and eyes. The Dulux dog, first played by an animal called ‘Shepton Dash’. (rhyming slang anyone?) It was so well known that this became a common nickname for Old English Sheepdogs and still remains to this day.
The clue is on the mug but this almost antique bric-a-brac dates back to 1991, celebrating 30 years of the Dulux mutt. Incidentally it reached it’s 50 years anniversary back in 2011.
As its now 2015, in “dog years” then, it must about 378-ish.

Craft: Unofficial Artisan recycling partners of Mugspotters.

Craft: Unofficial Artisan recycling partners of Mugspotters.

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It Does Exactly What It Says On The Mug

130.  (A) Ronseal / (AA) Sherwin Diversified Brands

As much as I love Mugspotting, let’s face it, it’s a landscape overrun by the likes of the common or garden ‘Cambridge’ & white bread ‘Sparta’. They’re 10 a penny.
It’s not often then that we can unveil a new (to us) mug design but today is such a day and it’s with immense pride we bring you…
‘The Corporate’.
Sherwin 2

This one could divide opinion. Mugspotters HQ was split 50/50.
Once the euphoria had faded it was time to behold it’s rarefied form. It’s a mash-up between the Marrows slender, plunging body and the Sparta’s angular, jutting handle. Maybe there was some inbreeding on the potters wheel?

Personally, I may just be stuck in my ways but the Spartan handle is best suited to a body with a low centre of gravity and for me, doesn’t sit well astride the top-half of the svelte Marrow.
Branding wise, we have what most of us oldies call a “Double “A” Side” Once upon a time when music singles were available on 7″ vinyl, that spun at 45 R.P.M. a band would occasionally be torn as to which track would take the lead, so as opposed to the single having the traditional ‘A’ & ‘B’ side, they’d plump for a “Double A.”
Pop history is littered with examples but a couple of my favourite examples are:
The Beatles: “(A) We Can Work It Out” / (AA) “Day Tripper” (1965)
The Jam: ” (A) Going Underground” / (AA) “Dreams Of Children” (1980) That was a classic that went straight in at No.1!!

This Corporate sports a “Double A” side of “Ronseal” / “Sherwin Diversified Brands”.
Most of our demographic should be familiar with Ronseal and their famous ‘It Does Exactly What It Says On The Tin’ slogan.  In short, they manufacture high quality woodcare products, paints & DIY gear for both inside and outside the home.
Sherwin Williams Europe (actually based in Cleveland, Ohio) own the Ronseal brand. It may have made more sense having both logos feature on the same elevation and then repeat this doubled up motif on it’s rear. However both brands are kept apart, each having it’s own important identity, thus making this debut Corporate a perfect Mug-Spotting, chart-topping, “Double A”.

Sherwin 1