Welcome to Mugspotters. This is an intimate webspace dedicated to & celebrating the much-maligned world of Trade Mugs which are often given-away, discarded, ill-treated and lucky if they reach the giddy status of 'Emergency Mug' in the domestic arena. We aim to share our love of such artefacts via the world-wide web and carefully selected social media outlets. If you too share our love, we'd appreciate your thoughts and kind comments.
This Mug just screams ‘Nineties’ to me. It must be the bold serif fonts and drop-shadow. However it’s a pert little proto-Atlantic and makes a very worthy companion-piece to the ‘Barratt’ entry already in our annals. Back in the day I don’t recall any TV ads for Redrow, only press.
Of course home building and the housing industry have had a fallow few decades but now there are signs newer houses are being built and if only the greedy supermarkets would free-up some of their annexed land-banks, it might alleviate the situation further. However, lets face it though, who on earth these days can even afford a deposit on a two-up, two down terrace, let alone a Redrow new-build?
Their ‘About Us’ Web-waffle states: We pride ourselves in delivering quality home (sic) to our customers and value to our shareholders. Redrow is one of the UK’s leading residential property developers, aiming to be the developer of choice for customers, colleagues, landowners, suppliers, subcontractors and investors. The company has a reputation for imaginative design, build quality and customer service, with the skills needed to complete a wide range of developments – from large greenfield sites to complex brownfield regeneration schemes.
Greenfield? Brownfield? Have they not tried ‘Strawberry Fields‘, where nothing is real?
Well, this all feels a lot like a case of ‘After The Lord Mayors Show’. The Mugspotters Office is carnage. The place is strewn with party poppers, Burger King litter, the odd Radlers bottle & a smattering of Trade Mugs. Several colleagues are slumped over their desks barely conscious. Others lollop around like extras from the Walking Dead. There has been some hard partying since we posted our 100th Mug. I’m sure you’ll
all agree that just like the Ambassador and his Ferrero Rochers, we’ve been spoiling you of late. There have been some truly epic mugspots posted over these past few weeks but we know, it’s only now that the hard work begins again, ensuring we continue bringing you top earthenware treats. Complacency is the enemy.
So after much hullabaloo, parity is restored in the shape of this well-turned Sparta for Equity Homes.
This is more like it. A return to the mundane. An obscure brand sat floating on a classic white backdrop with a bolstering ‘Inspired Living’ strapline on its hind quarters.
Equity Homes .. (insert boiler plate mission statement that has to include the word ‘Communities’ – otherwise now referred to as The ‘C’ Word)
…are is based in Stockport, managing high quality homes for rent and
shared ownership across a number of areas.By providing homes and high value services we improve the quality of lives for 4,700 households.
We provide the secure foundation for people to realise their potential. With the development of the Equity Foundation, the positive impact that the Group is having on communities and peoples lives continues to increase.
Their website even has a cool interactive feature where you can ‘Ask Amy’ (quite what I’m not sure?)
Hi Amy. Do You come here often? What are you wearing? How can I kick my Candy Crush addiction?
However there is late-breaking news from the Equity website: “We’d like to remind all our customers that between 1st May and 30th September, we operate a Summer Months Emergency Policy. It means that during this time, having no hot water and no heating is not classed as a 24 hour emergency.”
So if you’re in this boat, Mugspotters.com advise you to drink cordial and suck extra strong mints for warmth.
We have to go some way back on Mugspotters to glimpse a rare sighting of what is now known as ‘The Americano’. We were blessed with CIDs effort back in November 2012 and this piece, rather than sporting a printed promo sheath for placement on a generic cup, they opt for the print to go directly on the vessel. Unlike the cool logo on their website, the mug is simply one colour on white. But beware – its sheathless form may make it very hazardous to handle when filled with a hot beverage. This was a Charity Shop salvage item and I swear when I popped the lid off, it was like breaking the seal on a jar of Kenco Rapport. (probably the worst instant, just a grade above Mellow Birds!) I was hit by a wave of cheap coffee aroma from it’s permeated innards but at least it was dry and clean. As for Consortium Procurement, having checked out their web presence I am a bit nonplussed as to what they do other than act as a conduit for Housing Associations. Their ‘Americano’ though is a worthy addition to our annals and bolsters an already criminally under-represented genre in the world of Trade Mugs.