The Name’s Moore…Moore International

147.   Moore International: Experts In Motion

In cinematic terms we’re well and truly into the blockbuster season and first out of the traps is this action-thriller courtesy of Moore International. There really is so much hanging out of this ‘packed’ lipped Atlantic. There’s an eye-catching ‘Man From Uncle-esque’ globe motif and some post-punk print work showing some sort of sliding
linear guideway. They even have the ball-screws to pull off the cardinal sin of black-on-red typography.

Moore1 uncleMoore2

Once you’ve picked your jaw up off the floor after perusing the front, the rear gives a cast list of double-entendres and Austrian sounding movie action heroes to die for.
You can connect with Moore here which gives you the run down on all their ball & lead screw capabilities.
To top it all and if you hadn’t already sussed, it would be simply rude not to point out they are named after the best Bond movie actor in the world…ever.





Don’t Be A Mug

92. VSEL Employee Consortium

Sometimes the headlines just write themselves.
Usually I’d be extolling the virtues of the front of a mug but it’s the derriere of this jaunty Lincoln which grabs the attention.
‘Don’t Be A Mug.’
It’s the first time I’ve seen humour (or is it a threat?) used on such a VesSEL and this reinforces the frontal elevation’s call to arms: ‘Share In The Action’.
Now with such a bold statement I’d expect the ‘VSEL Employee Consortium’ to be an adrenaline-fuelled thrill ride of an organisation but it transpires they are an Employee led company born out of the advent of both Vickers Shipbuilders & Camel Laird withdrawing from the private sector to form a new company which floated (ahem) on the Stock Exchange in 1985. Since 2007 the consortium is now known as “BAE Systems Submarine Solutions”. It is not known if their share price took a dive as a result.



Vsel 1

Vsel 2

Vsel 3

…Just don’t!


Birmingham: A History Lesson

69. Deritend

New Mug genres abound in 2013 as we enter virgin territory in the shape of this ‘Can’ for Deritend. (OK,  it looks like a Newbury but the distinctive handle sets this apart.) It’s a very laid back effort with a pretty weak print job or the Vanish tablets have done their worst in the dishwasher. The logo nestles betwixt some gradated fine red swooshes around its base.
As for its donor…“Deritend is a UK-leading provider of engineering asset management, maintenance and repair solutions. We provide bespoke specialist services for organisations across industries including water, power, metals, food and beverage, automotive, transport, mining and quarrying, and petrochemicals, as well as the public sector”

This frankly undersells them. They are a veritable powerhouse in their field. Head office contact details pinpoint them to Wolverhampton and Spotters will know the West Midlands has proved a region virile with classic Trade Earthenware, from giants such as the Jayline & Malcolm Group.

However the name “Deritend” is steeped in Black Country Folklore, as PikiWedia explains…
“Deritend was a crossing point of the River Rea before Birmingham was of any significance. When Peter de Bermingham obtained a charter for a market around 1156 the area to the west of the crossing, Digbeth and beyond, grew into what is now Birmingham. Deritend (in the past called Der-yat-end, possibly Deer Gate End) was across the river towards Warwick in the parish of Aston.

Deritend is first mentioned in 1276 when it is reported that an area on the road in the town of Birmingham encroached into an area of land in the parish of Aston. The first mention of Deritend by name is by Sir John de Birmyneham in 1381, who refers to it as ‘Duryzatehende’.”

Gripping..but before we start coming on too much like TimeTeam, here is the mug.