Reed All About It

148.  Reed Employment

Patiently & stealthily we have now built up the Holy Grail hat-trick for Reed. Battle-hardened veterans of this site will recall with misty eyes, their Health division’s travel mug and their sumptuous Marrow posing the question: “Are You Better Off Working?”.

This ‘on-trend’ mini-marrow is something of a curio. We feature 2 elevations here and as if by some freak of manufacturing there is no hint of branding on either flanks;
Reed1 Reed2

Only the handle’s front elevation features any type of detail.

Reed all about it...finally!

Reed all about it…finally!

This can only be explained by 3 possible theories:

1/ In a hint of creative genius, the printers exercised their European ruling of ‘The Right To White Space’.
2/ The printers forgot about the side-aspects leaving only up front & centre.
3/ Reed had a very limited print budget and left it at the mercy of the printers, where any of the above 2 combinations could’ve applied.

So as we have it, if a user holds the mug in a ‘live’ beverage environment, depending on whether they are left or right-handed, only fools & jokers at your respective sides will get the Reed message.

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