148. Reed Employment
Patiently & stealthily we have now built up the Holy Grail hat-trick for Reed. Battle-hardened veterans of this site will recall with misty eyes, their Health division’s travel mug and their sumptuous Marrow posing the question: “Are You Better Off Working?”.
Only the handle’s front elevation features any type of detail.
This can only be explained by 3 possible theories:
1/ In a hint of creative genius, the printers exercised their European ruling of ‘The Right To White Space’.
2/ The printers forgot about the side-aspects leaving only up front & centre.
3/ Reed had a very limited print budget and left it at the mercy of the printers, where any of the above 2 combinations could’ve applied.
So as we have it, if a user holds the mug in a ‘live’ beverage environment, depending on whether they are left or right-handed, only fools & jokers at your respective sides will get the Reed message.